At 11 a.m. on Monday, November 9, ten monumental figures by the American superrealist sculptor Carole A. Feuerman will be unveiled on Rodeo Drive. According to Love Beverly Hills, the city's visitor site, the exhibition stays on view through 2027. Ten days later, the holiday lights are switched on with a countdown and fireworks, after a street closure that starts the night before. In most years the lights are the main event on Rodeo in November. This year they arrive second, and the sculptures will still be in place long after the holiday décor is gone.
That ordering is deliberate. It follows a calendar the Rodeo Drive Committee has built around its own history. For anyone who walks, drives or parks in the Business Triangle, it decides what the street will look like for more than a year.
The November Sequence, Day by Day
- Monday, November 9, 11 a.m. Carole Feuerman: Monuments of Stillness is unveiled on Rodeo Drive.
- Wednesday, November 18, 9 p.m. Planned street closures begin on Rodeo Drive and parts of Dayton Way and Brighton Way.
- Thursday, November 19, 5 to 8 p.m. The Rodeo Drive Holiday Lighting Celebration, "50 Years of Brilliance," free and open to the public.
- Friday, November 20, 6 a.m. The planned closures end.
- Sunday, November 22, 8 a.m. to 1 p.m. Holidays & Hanukkah Craft Fair and Gingerbread House Contest at the Beverly Hills Farmers' Market on Civic Center Drive.
Ten Figures, Placed for More Than a Year
The City of Beverly Hills announced the unveiling on its News Flash page, calling it Feuerman's first West Coast exhibit on Rodeo Drive. The City and Mayor Craig Corman present it with Melissa Morgan Fine Art, with thanks to the Rodeo Drive Committee. Love Beverly Hills describes it as one of the mayor's priorities and part of his aim to bring art pop-ups to community spaces across the city during his term.
The gallery's exhibition list names all ten works:
- Quan
- Survival of Serena
- Bibi on the Ball
- Justice
- Monumental Thinker
- The Golden Mean
- Patience
- Contemplation
- Christina
- Brooke with Beachball
The series has already been shown in other cities. Before Beverly Hills, Feuerman's monumental work appeared on New York's Park Avenue and at the Seaport. Earlier in 2026 it ran along Chicago's Magnificent Mile, where the sculptures lined Michigan Avenue from the Wrigley Building toward Oak Street. On Rodeo, the subjects are her swimmers and contemplative figures. On the three palm-lined blocks the Committee describes as home to more than 100 luxury brands, ten monumental figures will be a fixed part of the street for any errand or evening walk through 2027.
The closing date varies slightly between sources. Love Beverly Hills lists December 31, 2027. The gallery lists December 1, 2027, and describes the run as one year. Either way, the installation runs through the holiday season and nearly all of the following year.
Nine Days Later, the Street Closes for the Lights
The holiday program needs more of the street than the sculptures do. A staff report prepared for the City Council's September 1 meeting proposed closing Rodeo Drive between South Santa Monica Boulevard and Wilshire Boulevard from 9 p.m. Wednesday, November 18, through 6 a.m. Friday, November 20. The proposal also closes Dayton Way and Brighton Way from Rodeo to the east and west alleys. That is about 33 hours of closure for a three-hour event.
Under the plan, Brighton Garage and Two Rodeo Garage stay reachable through the alleys. Access to the Rodeo Collection Garage on the 400 block was to be worked out with affected tenants. These are planning details, not a final traffic order. The Beverly Hills Standard advised merchants and visitors to watch for the City's final closure and access notices before event week. Anyone who parks in the Triangle on Wednesday night or Thursday should check those notices first.
What the Evening of November 19 Holds
The celebration runs from 5 to 8 p.m. across Rodeo Drive and is free. According to the event listing on Love Beverly Hills, international vocalist and entertainment reporter Ali Ward hosts. The lineup includes featured vocalist Dani Armstrong, six-time GRAMMY winner Daniel Ho performing Island Holidays, and DJ Lady Sha.
This year also adds the winners of the first "Rodeo Drive Has Talent" open call. They are Ortal Edri, a Los Angeles singer, songwriter and recording artist, and Marianna Kriuchenkova, an eight-year-old vocalist who names Whitney Houston and Jennifer Hudson as her heroes. The Rodeo Drive Committee presents the search as a way to find new performers and put them in front of a large audience.
Mayor Craig Corman, City Councilmembers and the Committee's Executive Board lead the countdown and the lighting. A fireworks finale closes the evening. Food trucks and wine gardens run along the street throughout. Love Beverly Hills quotes Corman:
"This year's 50 Years of Brilliance theme celebrates the extraordinary history of Rodeo Drive and its place at the heart of Beverly Hills."
The Beverly Hills Standard reported the funding. On September 22, the City Council approved a purchase order of up to $667,575 for J. Ben Bourgeois Productions, against a total event budget of $712,575. That leaves $45,000 to be raised through the Rodeo Drive Committee, and sponsorship is expected to help pay for the fireworks. The same report puts the combined event and décor budget at about $1.28 million. The City portion comes from the Tourism and Marketing budget, which is partly funded by hotel occupancy tax revenue. J. Ben Bourgeois Productions has worked on the holiday lighting since 2019.
Why the Anniversary Spans Two Calendar Years
The theme points back to 1977. The Committee's own history page says the group began forming in 1976 and was founded in 1977, with Fred Hayman, of Giorgio Beverly Hills, as chairman. It names Donald Tronstein, a property owner and developer on the 400 block, as a founding member who was later known as the "Mayor of Rodeo Drive." The same page dates the 50th anniversary to 2027. The Committee started marking it early. Its October timepieces program was billed as part of a yearlong 50th-anniversary celebration.
That timing explains the order of the month. The lights are seasonal décor. The Feuerman figures, which stay through 2027, are the installation that will last through the actual anniversary year.
Several other changes this year fit the same calendar. Starting October 5, Harry Winston sponsored street-pole banners along Rodeo. The house arrived on the street in 1986 and moved to 310 North Rodeo Drive twenty years later, so this year it marks 40 years on Rodeo. WWD reported that Celine has been open since mid-August in a relocated two-level flagship of about 5,500 square feet at 309 Rodeo Drive. During the October celebration, Vicky on Rodeo hosted L'Heure du Vin each evening with special pricing on wine and beer. Each of these is a business marking its own history on the street during the Committee's anniversary year.
The Sunday After, at Civic Center
Three days after the fireworks, the season moves to a smaller venue. The City calendar lists a Holidays & Hanukkah Craft Fair at the Beverly Hills Farmers' Market on Sunday, November 22, from 8 a.m. to 1 p.m., on the 9300 block of Civic Center Drive. Artisan vendors will sell jewelry, essential oils, clothing, pottery, florals and candles, and the market's regular farmers will offer holiday specialty items. A Gingerbread House Contest has adult and youth categories, and winners receive a holiday gift basket. The Civic Center parking garage offers two hours of free parking.
Rodeo needs a 33-hour closure and a budget of more than $700,000 for one evening. The farmers' market fair needs a Sunday morning and the market's usual space.
The Rodeo Drive Committee's 50th anniversary, which falls in 2027, is reshaping one of the most closely watched streets in the city for more than a year, and that affects more than foot traffic. Owners weighing timing in and around the Triangle can ask Auburn Properties to put a property's position in context with a senior partner. Request a confidential valuation.